A UX design is about more than just the colors, font, and looks. An exceptional design is one that compels its users to come back.
The UX elements play a crucial role in designing or enhancing a website. The article discusses important UX factors that generate real added value for your clients as a designer. Before we dive into the key UX factors for website designing, first understand – what is User experience?
What is User Experience?
User Experience (UX) covers a person’s overall experience while interacting with a product design. It includes user interaction, usability, accessibility, and more.
According to research-
- Every $1 invested in UX returns $100 (ROI = 9,900%).
- 39% of people will not engage with content when loading time takes too long.
- After a poor user experience, 88% of users are unlikely to come back.
- If the site is not mobile-optimized, it is 5 times more likely that users will leave the site.
Key UX Factors For Designing Your Website
User-centric
When designing a website, the primary focus is the end user. Intelligent designers always create the website keeping the target audience in mind.
For instance, a blogging website aims at holding users for longer. Thus, the design should be simple yet engaging. The structure can display similar articles and call-to-actions.
On the other hand, an online shopping portal should have a neat design highlighting product pictures and features.
So, before designing the website, knowing your audience and their preferences is always good. This way, you can create a website to offer products and services your users are more interested in purchasing.
Purpose and Use
Every website has a purpose. The website design should help end users achieve their goals for landing on the website. The website design should offer easy navigation to features.
Here comes your unique value proposition or the problem you solve for the user.
Users may leave the site or never return if they find it not easy to use. Also, the features and elements should help them in their journey on the website.
Thus, the key factor while designing a website is to keep it easy to navigate and use for the customer.
Users scan a website and do not read it. Thus, their first experience with the site should make them stop. Complex features and cluttered content makes them switch to another website.
Now, the question is how to keep the user experience simple every single time.
We suggest the KISS principle! KISS- Keep It Simple, Stupid!Aircraft engineer Kelly Johnson coined the KISS Principle. The phrase has variations, including “Keep it Simple, Silly,” “keep it short and simple,” “keep it simple and straightforward,” and “keep it small and simple.”
The principle focuses on keeping designs simple to work best rather than made complicated. Thus, simplicity should be a key factor in UI/UX design. For example, using bullet points, breaking the paragraphs into subtitles, etc.
According to statistics, bullet points are easy to remember, and 70% of people pay attention to bullet lists.
As the leading UI/UX design agency, we put ourselves in the user’s shoes while designing the website. We test each design element from a user experience perspective and keep the navigations easy.
Responsive
Responsiveness will soon be a fundamental part of web design. Thus, the next important UX factor for web design is responsiveness.
72% of people look for mobile responsive websites. Also, around half of the website traffic comes from mobile devices.
So, the designers must ensure the website design is mobile responsive to help their clients stay ahead of the curve.
The website visitors should get a similar experience on each device, including the overall layout, navigation, and design elements.
Consistency
Consistency of brand elements throughout your website enhances your brand value and visibility significantly.
Professional UI designers ensure that the site elements like font, brand colors, and images are consistent on all the pages. The features should work with each other well and should be user-friendly.
People will be more likely to return if the design elements are consistent and easy to use. Ensure to have a single design strategy for each website page for a better user experience overall.
Visual Appeal
First impressions matter. When you land on a website, what’s the first thing that strikes you? The way it looks. That instant impression affects how you see the site’s usability and credibility.
A visually pleasing design is not just pretty but user-friendly and easy to navigate. It is the power that draws visitors in and keeps them engaged.
Our design team ensures to stick to brand guidelines. They use the font and color palette that resonate with the client’s brand identity and website purpose.
Also, we keep pace with modern design trends like illustrations, sleek graphics, and contemporary fonts. Modern design elements enhance visual appeal and deliver memorable user experience.
Conclusion
Users should feel a connection when they use your product. Focus on the user experience while designing the website. Ensure to have an easy-to-use UI following the brand consistency.
Graypple is a top UI/UX design agency, serving multiple global clients with their website design needs. Our expert design consultants can guide you well before making a decision.
We create wireframes and prototypes to get your feedback on the overall web design. Reach out to us anytime for guidance or assistance in your design projects.
