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Your brand is more than just a logo or a tagline; it’s the essence of your business. Spread the unique story of your business and connect with your audience from the ground up.
We make sure to stay with our clients at every step of the website design process.
We start with extensive research of your business, the big WHY behind the brand, its core values, and company culture. It helps us temperature the company and the problems it is trying to solve. We produce a set of stylescapes to reflect the mood of the future design.
On the heels of discovery, we create sketches and mockups for feedback. Initial sketching includes logotype, icon, illustration style, photography style, and more. These designs may not be polished but help narrow down the directions and continue brand exploration on a deeper level.
Once you approve the raw sketches, we take them for a ride to test for acceptance criteria. The process is repeated many times for refinements, each time after discussions. When you are happy with the final design, the designer adds the final touches to the set of tangible brand assets.
Once the ideation and creative work are over, it's time for the groundwork. We produce professional brand books explaining the thought process behind every decision. A brand book aligns with the core idea of your organization, which you can start as a starting point for actions.
A style guide is a direct user manual for everyone in the company dealing with branded content production. The instructions about the right and wrong ways to use the graphics ensure everyone uses the brand assets properly. It helps stick with the business branding each time.
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